Are Ann Arborites making shopping decisions via their phones?

According to Arc Worldwide, a global marketing service company, half of all consumers are using their phones to help them shop.

Mashable comments: The report, based on a survey of 1,800 U.S. mobile phone users and a smaller qualitative study with 30 mobile shoppers, shows 50% of consumers are using their mobile devices while shopping. Since the smartphone penetration rate in the U.S. hasn’t yet hit 50% that means that some consumers are using feature phones [regular cell phones].

The number of mobile searches are growing faster than then the number of computer-based searches, so it is easy to understand that Google and other search engines are be employed to find places and products while on the move.

But beyond searches, how are Ann Arbor shoppers using their phones to do the shopping?  Are they utilizing them at rates that shoppers on the east and west coasts are?  hLC is poised to find out... stay tuned.